"Can Narcos be Fashion?" Netflix show to become a designer brand


Today it was announced that Gaumont (www.gaumont.fr) has partnered with Dropdaze (www.dropdaze.com) to conceptualize, create, and launch the designer brand, “Narcos Los Angeles.” The brand will encompass luxury jewelry, designer fashion pieces, lifestyle goods, and collaboration capsule collections inspired by the hit Netflix original series Narcos. The brand’s design team is led by noted designers and passionate artisans with backgrounds in creating avant-garde collections.


Season one of Narcos Los Angeles will launch with a luxury collection of men’s ready-to-wear jewelry, and accessories, utilizing premium textiles, handcrafted hardware, and custom graphics while staying true to the moody tone of the series. All jewelry is made in Los Angeles and will be available in both .925 sterling silver and gold with the option of bespoke pieces being a key differentiator for the brand.

Featured apparel items include refined military jackets and pants, heavy-weight graphic tees and hoodies, and silk soccer uniform sets. Each item will recreate memorable style moments of the acclaimed series with a contemporary approach. 

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The Narcos Los Angeles collection will be available to purchase online this year. An interactive web experience and pop-up shops will be located in select, key markets in support of the brand launch. These brand experiences will authentically connect the visual identity in the collection to secretive, clubhouse-like spaces inspired by the sets of the show.


To add to the excitement, Narcos Los Angeles is slated to drop show-inspired collaborations with notable names in the world of designer fashion and luxury goods which will further deliver upon the promise of this new and unique lifestyle brand. The licensing partnership between Gaumont and Dropdaze was brokered by Evolution, Narcos’ global licensing agency.


Sign-up for updates about the brand at www.narcoslosangeles.com or visit @narcoslosangeles on Instagram.

About GaumontFormed in France in 1895, Gaumont is the first film company in the world, celebrating 125 years of history and innovation. With offices in Paris, Los Angeles, London, and Berlin, Gaumont remains an industry leader, producing and distributing high-quality TV programming and films.

Specializing in producing local stories with global appeal, Gaumont’s current slate includes talent-driven, diverse, distinctive titles across multiple languages for the world’s leading global streaming platforms and channels. In the U.S., the Netflix flagship series Narcos in its 5th season, F is for Family in its 4th season, and for Amazon Prime Video, the Latin American production co-created by Armando Bo and Pablo Larraín, El Presidente, based on the 2015 “FIFA Gate” corruption scandal.  For Netflix Germany, The Barbarians, a period epic tracing the battle between the Roman Empire and Germanic Warriors in the first century A.D. In France, Arsène Lupin, directed by Louis Leterrier, and starring Omar Sy for Netflix, and the action thriller Operations Totems, for Amazon Prime Video and in the UK, Tin Star, starring Tim Roth, in its 3rd season for Sky and Amazon Prime.  Amongst the many Gaumont Family & Kids projects currently in production are; Do Re & Mi with Kristen Bell, for Amazon Prime Video; and for Netflix, High in the Clouds, an animated feature developed together with Paul McCartney.

Gaumont co-produces and distributes around ten films a year in theaters. The film library encompasses over 1400 titles from prestigious directors such as Louis Malle, Jean-Luc Godard, and more recently, Toledano and Nakache for The Intouchables, the highest-grossing French-language movie to date with over $450 million in revenue to date.
About DropdazeDropdaze is an ecommerce platform launching new lifestyle brands at the intersection of fashion and entertainment. Dropdaze was founded by 23 year-old creative directors and co-founders, Will Jarvis, Neil Saada, and Amaury Bargioni, who previously worked together on select projects in the streetwear space. A passion for transforming “merch” into real brands for the youth culture inspired the creation of their online retailer. Dropdaze will release limited high-end capsules from big names across creative industries: from your favorite tv show or cult movie, to instagram personality or streamer. Currently, Dropdaze is hand-picking titles for the official launch of the fashion e-commerce platform in early 2021.
About EvolutionEvolution is a leading brand monetization agency headquartered in Calabasas, California, servicing the popular culture, media, gaming, toy, personality, character and lifestyle industry verticals. Evolution offers bespoke turn-key solutions, including strategic brand planning, market analysis, contract negotiations, legal support, product development, retail development, royalty collections, contract compliance, inventor relations as well as providing manufacturers a full-service licensing acquisitions team. Evolution monetizes and enhances brand value via licensing, direct to retail partnerships, collaborations, experiential retail and direct to consumer sales. The agency’s clients include: Gaumont Television USA, Skydance Media, Stampede Ventures, Pressman Films, Bonnier Corporation, ITV Studios, Rovio, TinyBuild Games, System Era, Klei Games, Tilting Point, OLO Industries, and The Ella Fitzgerald Estate, among others.


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